| Pottery Barn | Events |
ROLE: graphic designer, event planner, promoter
TARGET: build relationships with complementary businesses, increase registrant numbers, showcase product and promote registry services
I used conceptual thinking and problem solving skills to create custom signage for Pottery Barn in ABQ Uptown. I have helped to create and organize events and graphics for the store that increased business and built relationships within the community.
The most recent event I helped organize for Pottery Barn was the Bridal Soirée. The goal for this event was to increase the number of registrants and build relationships with local vendors. The signage designed for the event was made to appeal to young engaged couples, newlyweds and new homeowners. I created an invitation and signage tailored for each of Pottery Barn’s feature tables ( the gift registry, the wedding themes and the reception ). Each table highlighted inspirations for all steps of life, showcasing the products and services Pottery Barn has to offer.
The first graphic is an invitation for the event. This is meant to emulate a wedding invitation that is fresh and vibrant, and that would appeal to a young bride, a core target group for the event. The following graphics are signage that was created for Pottery Barn tables during the event. The event was successful and yielded an increase in registrants by 20%, thus achieving its target.
