| Workout Anytime | Logo |
ROLE: graphic designer
TARGET: revamp current logo for branding assets used in franchise location grand openings and to reengage customers and entice potential customers
The client requested an update on their current logo that felt fresh, but also conveyed the brand’s no nonsense approach to fitness. The aesthetic of the logo was used in all of the promotional materials for a grand opening campaign for three franchise locations.
| Workout Anytime | Print |
ROLE: graphic designer, copywriter, promoter
TARGET: develop branding assets for grand openings, streamline print materials inside locations, design engaging outdoor advertising and direct mail, reengage lost customer and entice new customer
The printed materials for this client were extensive and included: menu boards for locations, outdoor billboards and posters, direct mail, and bumper stickers.
The menu board of the services offered by Workout Anytime was clearly displayed at each location. It offered customers a concise pricing on all the services so that they may make an informed decision as to what package best fits their needs. Locations also featured print material on the ‘Preferred Partner Program’, which clearly presented the added benefits of the membership.
The direct mail postcard was an attempt to reengage customers with a promotion that has financial value, as well as remind them of all of the services and benefits offered by Workout Anytime
The outdoor billboard was prominently visible from the highway and featured a specific location whose sales were stagnant. The graphic, eye-catching billboard increased traffic to that location by 10% for that quarter.
The final oversized outdoor poster was designed for the grand opening of a franchise location and mirrored a Facebook campaign that was developed to generate enthusiasm for the opening.
| Workout Anytime | Social Media |
ROLE: graphic designer, copywriter, promoter
TARGET: develop branding assets for grand openings, streamline print materials inside locations, design engaging outdoor advertising and direct mail, reengage lost customer and entice new customer
Social media is an integral part in reaching and engaging the customers for each franchise location. In addition to the print that promoted the grand opening of a new franchise location, I was tasked to create graphics that would generate buzz. The first image is a Facebook graphic that displays a countdown to the grand opening party. The countdown began four days before the event.
The final image is of a Facebook graphic emphasizing a promotion involving two free personal training sessions upon enrollment. The client requested a slightly different aesthetic that was more bold to usher in the new season. I incorporated Workout Anytime's signature red to create more contrast, but still kept the overall feel for cohesion.